Fresh Ideas
- New Capabilities Beat Headcount ReductionIt’s 6am on a Sunday, you run a hot AI company that largely delivers on what you say, and you are thinking of a marketing campaign to drive some excitement, have serious people demo the product. Would you rather talk about new capabilities unlocked leading to stuff you never imagined before or do you want… Read more: New Capabilities Beat Headcount Reduction
- utterly useless marketing metrics – A Love StoryA LOT of growth-stage marketing leaders I meet in the SF Bay Area treat demand generation in two ways: 1/ Seduced with measuring every bottom-of-the-funnel metric you could possibly imagine and tying it to annual recurring revenue. These people have financial models tying clicks on e-books to annual recurring revenue, to LTV, to company valuation.… Read more: utterly useless marketing metrics – A Love Story
- How AI is Transforming Hiring Costs: A 50-Year AnalysisHaving spent last 5 years in HR Tech, today, I requested Perplexity AI to craft a compelling piece on the cost per hire trends in the US for the last 50 years. What follows below is ~99% as-was generated. If you are looking to understand more about what elite recruiting teams are doing, feel free… Read more: How AI is Transforming Hiring Costs: A 50-Year Analysis
Rohan Manchanda 